Daftar Hotel - PT Bank Panin Tbk Indonesia took the Mercedes Benz brand cars through authorized dealers, PT Adedanmas to boost motor vehicle credit on the premium market by offering a 1.68% interest per annum.
Hotel di Padang - Retail Banking Director Ken Ng said the car loans in the premium market is one focus of business will be enhanced because of the potential in that segment is very large, especially for Mrecedez.
"Therefore, we offer 1.68% interest per year exclusively for Mercedes Benz cars with financing of the offer until the end of July 2010, while the partnership until the end of the year which could be extended," he said when signing the cooperation with PT Panin Adedanmas and Mercedes Benz, today .
Ken tells us until March and car leasing to grow 70% annually and sales of car units grew to 150%. Composition of premium cars are still around 15% -20% of total units sold, but from the side of the par value large enough.
"The target this year, grew 45% minimum, it will be the focus of the premium segment, primarily driven market is still improving and the trend growth berlajut. In addition, senile at a very low vehicle loan and not a matter of business develop this business, "he said.
Ken quoting data indsutri car sales during the four months in 2010 increased to 240 000 units, so that the car financing is projected to grow PaninBank 45% from the position late last year about Rp3, 05 trillion.
To pursue that goal, he said, holding his side to optimize marketing and cooperation with a number of car dealerships and car manufacturers is effective enough to improve vehicle credit.
"For maximum vehicle loan has a tenor of five years, and the service is done through 40 centers scattered KPM Panin in major cities and strategic."
National Head KPM PaninBank Surjadie Tjandra said car financing until April 2010 has increased to Rp3, 98 trillion, and until the end of the year is projected to touch Rp4, 8 trillion-Rp5 trillion.
According to him, the potential for premium-class mobildi financing large enough, there are at least 20% or about 80,000 customers who have deposits over 500 million, which is potentially a KPM customer.
Currently, interest rates on average nonpremium KPM are in the range -5.85% to 4.95% a year and a maximum tenor of up to five years. However, for a premium might be lower with the tenor generally under three years.
"Credit this car all done through direct financing (direct loan), especially for premium class is aiming at customers who have enormous potential, and chooses Mrecedes because it's dominant market share reached 70% in its segment," he said.
On that occasion, President Adedanmas Hendrik Hassan said sales of Mercedes Benz sedans, especially since it was launched in March and so far has sold 100 units are marketed to customers PaninBank.
'Is expected to achieve greater sales of about 200 units, in general that it was chosen for this type reach 50% C Class and E Class approximately 40% and the remaining variable, "he said.
Hotel di Padang - Retail Banking Director Ken Ng said the car loans in the premium market is one focus of business will be enhanced because of the potential in that segment is very large, especially for Mrecedez.
"Therefore, we offer 1.68% interest per year exclusively for Mercedes Benz cars with financing of the offer until the end of July 2010, while the partnership until the end of the year which could be extended," he said when signing the cooperation with PT Panin Adedanmas and Mercedes Benz, today .
Ken tells us until March and car leasing to grow 70% annually and sales of car units grew to 150%. Composition of premium cars are still around 15% -20% of total units sold, but from the side of the par value large enough.
"The target this year, grew 45% minimum, it will be the focus of the premium segment, primarily driven market is still improving and the trend growth berlajut. In addition, senile at a very low vehicle loan and not a matter of business develop this business, "he said.
Ken quoting data indsutri car sales during the four months in 2010 increased to 240 000 units, so that the car financing is projected to grow PaninBank 45% from the position late last year about Rp3, 05 trillion.
To pursue that goal, he said, holding his side to optimize marketing and cooperation with a number of car dealerships and car manufacturers is effective enough to improve vehicle credit.
"For maximum vehicle loan has a tenor of five years, and the service is done through 40 centers scattered KPM Panin in major cities and strategic."
National Head KPM PaninBank Surjadie Tjandra said car financing until April 2010 has increased to Rp3, 98 trillion, and until the end of the year is projected to touch Rp4, 8 trillion-Rp5 trillion.
According to him, the potential for premium-class mobildi financing large enough, there are at least 20% or about 80,000 customers who have deposits over 500 million, which is potentially a KPM customer.
Currently, interest rates on average nonpremium KPM are in the range -5.85% to 4.95% a year and a maximum tenor of up to five years. However, for a premium might be lower with the tenor generally under three years.
"Credit this car all done through direct financing (direct loan), especially for premium class is aiming at customers who have enormous potential, and chooses Mrecedes because it's dominant market share reached 70% in its segment," he said.
On that occasion, President Adedanmas Hendrik Hassan said sales of Mercedes Benz sedans, especially since it was launched in March and so far has sold 100 units are marketed to customers PaninBank.
'Is expected to achieve greater sales of about 200 units, in general that it was chosen for this type reach 50% C Class and E Class approximately 40% and the remaining variable, "he said.
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